4 Startup Marketing Tips for Entrepreneurs

Oct 8, 2017 | Marketing Services, Information & Strategies, SEO Optimization, Social Media, Technology | 0 comments

4 Startup Marketing Tips for Entrepreneurs

Every day we’re all exposed to a great number of marketing strategies – possibly hundreds of thousands of them – from adverts on the television or radio to billboards and the packaging on the food we consume. Used to these marketing strategies, you may think it’s not affecting you, but these traditional marketing methods have stood the test of time and are persuading you without many realizations. However, if you want your startup to be explosive in your chosen industry, you need to start understanding the effects marketing can have on an individual. Start with research; reach out to industry leaders for advice and guidance, and keep updating your knowledge. After all, knowledge is power, and without it, your company will be powerless against the competition. Here are four marketing tips for the entrepreneurs looking to start their own empire.

The Basics

However, before you start to market your business, you need to construct a solid business plan. Raise the questions, what are you offering, who are you targeting, how are you selling yourself and what’s your budget? Once the above queries have been answered, you can start to market with these answers in mind. By doing this, you lessen the risk of sending out mixed messages, making costly mistakes, changing your branding image, sending out contradictory messages. Your brand needs to be fluid, and it needs to be understood by those you’re targeting. Be confident in your marketing, and ensure you hire professionals to help work on it with you.

The Brand

The first call to action is to consider your brand. Firstly, you need to think about what demographic of people your product appeals to, and why this demographic needs to correspond with what you’re offering. Then, you need to consider how you can develop your branding so that it catches the attention of this group. This takes extensive research. Therefore, target via social media, through data collection and surveys. Once you know who you’re targeting, you can compile useful information that’s relevant. For example, if you’re a quirky clothing line looking to target millennials, make your logo memorable and edgy. Use social media, especially platforms like Instagram, where you can use marketing influencers to sponsor your brand. However, if your demographic is for businesspersons, then go to relevant conventions and reach out to businesses who will benefit from you. Ask them to recommend you to colleagues and clients.

The Net

Making good use of the internet is one of the best ways to cut through all of the marketing noise. There are several tools you can use to get the attention of your target demographic. Search engine optimization will raise your business up in search engine results and will increase traffic to your site, and social media marketing will get through to your target demographic because it involves using social media influencers to spread the word about what you offer, and each one has a different kind of readership. It’s also essential to have professional web design to make your site trustworthy for users, and there are companies which can take care of all of this for you for the cost of less than a part-time employee’s pay. Complete Web Presence Management could be the answer to give your startup the marketing boost that it needs.

The Neighborhood

The internet allows you to cut through the competition because you can focus your marketing strategy on those most likely to use your business, but there are some ways of doing this offline. For example, if your target demographic is young people, then your business could work in conjunction with others to host or sponsor a concert; however, if you’re targeting older couples, it might be worth sponsoring a stall at a food festival or farmer’s market. If you market to everyone in the world, then your message will be lost, but if you market only to potential customers then you’ll see much greater engagement with your brand.

James daniels

Author: James Daniels.

James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.

Source: Evancarmichael.com



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