Helpful Tips for Successful Holiday Marketing Campaigns Year after year, consumers are bombarded with hundreds of holiday marketing messages. So, how can your company stand out and create a successful holiday marketing campaign? We discuss some of the best tips to...
How to Develop Your Brand Strategy A Step by Step Guide By Laura Lake Updated August 09, 2017 Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It’s often the element that causes most businesses the biggest...
WHAT TO EXCEPT AS THE TOP SEO TRENDS FOR 2018 Staying on top of the changing trends in search engine optimization (SEO) is a must if a website is going to be seen by targeted customers. In fact, using outdated techniques can result in penalties that drag down listings...
Have you noticed a recent shift in Google’s local search results? Columnist Joy Hawkins shares everything you need to know about the Hawk Google Local Algorithm update, which seems to have killed some of the changes we saw with Possum. Joy Hawkins on September...
Online Marketing – The Primary Reason It Is More Important Than Ever Online marketing isn’t something new for small businesses to consider anymore. In fact, it’s quite the opposite… having been going on for years and seemingly has no end in...
